Pugliapromozione is the Puglia Region Tourism Board, promoting a consistent brand identity across national and international markets.

Its untainted nature and refined culture, the arts, exquisite food & wine, and all-year-round sport events are Puglia’s renowned attractions. Being one of Italy’s top destinations and increasingly gaining global prominence, our region benefits from the Pugliapromozione strategy as worldwide travelers explore uncharted Apulian routes, seeking an authentic experience off the beaten tracks of mass tourism.